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When it comes to App Store Optimization (ASO), Custom Store Listings are a great tool for any ASO practitioners to have in their back pocket. Custom Store Listings can be used in order to improve an app’s conversion rate on the Google Play Store, as they enable ASO practitioners to localize content with laser-sharp precision. Before we get into the details and benefits of Custom Store Listings, let’s briefly recap some of the fundamentals of ASO. What is ASO? App Store Optimization (ASO) is the process of optimizing the store listing pages of your app or game. The two main functions of ASO are to improve your app’s visibility and increase its conversion rate. The improvements in visibility or app discoverability can often directly result
Insights – Business of Apps
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