Pinterest adds new shopping and merchant tools

Pinterest adds new shopping and merchant tools

Pinterest added a series of features for shoppers and retailers to make it easier to purchase products directly through the app and platform. The popular hobby site has been busy ramping up its eCommerce efforts since last year already. Now, it launched Shopping Lists which lets users save product pins and receive notifications if the price of their saved item falls. US and UK users can also use the “Goods by Pinterest” feature to exclusively access and showcase limited edition products from select brands. Users will also receive recommendations from experts and tastemakers on the best products available. Merchants have access to the Verified Merchant Program and can now add a blue checkmark to their profiles that verifies them as trustworthy sellers to shoppers. “People

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