Mobile push notifications best practices - Business of Apps

Mobile push notifications best practices – Business of Apps

There are many frustrations thrown up by daily life – the bad hair day, trailing toilet paper around on the sole of your shoe … but few are as irritating as these messages … You know the ones. Your phone buzzes, someone wants your attention – your mother, the dogwalker perhaps, but it turns out to be just another irritating push message from a company you’ve likely not heard from for months, offering you something that you’re just not that into. It’s an all too common mistake – by someone who has obviously not heard of ‘intelligent targeting’. Intelligent targeting has the potential to boost retention rates by almost 40%, and rid recipients of the compulsion to delete your app. What to do? With the

Insights – Business of Apps
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