Mobile games publisher Voodoo recently acquired Bidshake, a marketing automation platform for mobile games for an undisclosed sum. Bidshake was launched in early 2020 and has been a one-stop platform for user acquisition and app monetization. The company offers data aggregation and analytics with campaign and creative management and allows for data-driven decisions in real-time. “We have been fortunate to work with Voodoo as our design partner and first customer, taking our marketing automation platform to the next level,” said Stéphane Pitoun and Alexandra Palacci, co-founders of Bidshake. “From the start, our goal has been to help mobile developers navigate through an increasingly competitive and data-driven environment, and joining Voodoo is the perfect next step in this journey.” Bidshake will continue to operate as an
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