iOS 14 uncertainty is driving the rise of alternative Android app stores

iOS 14 uncertainty is driving the rise of alternative Android app stores

With uncertainty around iOS 14.5, advertisers are shifting their budgets to Android. While publishing on Google Play remains one of the most obvious options, the potential of acquiring users in alternative Android app stores is creating a larger opportunity for developers and marketers. Publishers are constantly searching for new platforms that have a high-quality user base together with the option to continue with deterministic attribution. That’s why we feel that this is a perfect time to announce Tenjin’s new support for alternative Android app stores. Starting from today, all Tenjin clients can start measuring advertising performance for the alternative Android stores. This includes install attribution, ROI, LTV measurement, and all the features that are currently available for Google Play and iOS apps. Before we jump

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