IDFA vs SKAd: everything you need to know - Business of Apps

IDFA vs SKAd: everything you need to know – Business of Apps

Are app marketers ready for Apple’s ATT? We recently conducted a quiz to test marketers on SKAdNetwork, and only 11% of respondents managed to answer correctly. With that in mind, we decided to revisit some basic concepts to clarify the top FAQs around Apple’s new privacy policy. What is the difference between IDFA and SKAd attribution? There are actually many differences between these two attribution methods, but the main differentiator is related to the user behavior data at our disposal and what can be tracked with it. IDFA attribution means 1 to 1 matching and full deterministic granularity on campaign variables: creatives, placements, audiences, and more. That’s to say, IDFA attribution allows us to match unique users to specific events and provides the tools for

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