How do you drive your competitors out of search by optimizing in-apps? [case study] - Business of Apps

How do you drive your competitors out of search by optimizing in-apps? [case study] – Business of Apps

Many developers ignore in-app optimization.This way they miss the opportunity to outrank their competitors in app search results. We will tell you how in-app indexing works and how to ‘push’ your competitors aside and if it’s possible to increase revenue by in-app promotion? We will show all this using the example of ‘Little Stories: Bedtime Books’ app from Diveo Media. How to promote in-apps? Each promoted in-app can have a name up to 30 characters and a description up to 45 characters. The best way for search optimization is using relevant keywords in the name, because it’s only the name that is indexed. Plus, the name should accurately convey the essence of the purchase. Promoted in-apps may appear on the page of your app, Today,

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