Downloads of fintech apps up 132%

Downloads of fintech apps up 132%

Financial and banking app downloads have increased 132% globally according to the latest report from app marketing expert AppsFlyer. The latest The State of Finance App Marketing report found that downloads in the UK alone rose 129% between 2020 and 2021 due to the pandemic. Marketing-driven installs jumped by a whopping 300% between 2020 and 2021 in Western Europe as marketers began to more aggressively acquire users last year. Meanwhile, the demand for investment apps also rose 61.4% in the UK in 2021. They’re particularly popular in the UK, Germany, Russia and Turkey. App spending climbed 70% in the UK as CPI rose 57%. At the same time, fraud rates fell 77% across the EMEA regions and 81% in the UK. That’s due to better

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